Successful self-publishing calls for a well-integrated marketing strategy. Let's face it, buyers can't buy what they don't know about--and that means you won't earn revenue on your hard work unless you can find a way to make it visible. But it take deep pocket to get the kind of media exposure you need--or does it?
"Value" marketing doesn't have to mean second rate. Here are six examples:
- Turn to the Internet. It has leveled the playing field for millions, and it can do the same for you. Join a variety of online discussion groups and talk about your book. Book lovers frequent those sites and are frequently excited to gain access to an author. Some web sites post book critiques on the net. There is no reason your can's write your own book review--as long as you are honest about it. One author used to begin all her reviews with, "I'd like to tell you about the best book I've written lately." You may also invite others on the site to review your book. This allows you the opportunity to both rate and promote your book simultaneously.
- Never underestimate the power of networking. Attend conventions, conferences, and other meet-up events. Be sure to bring business that contain your contact information and show where your book can be purchased. Then just "mingle" and be friendly. You can also organize book clubs, volunteer to speak at public functions or set up a book signing at your local bookstore. Develop relationships with colleges, libraries and the organizers of literary events.
- Create a simple press release. It should include a description of your book, your contact information and a list of places where your book can be published. Also be sure to prepare it in a such a way that will draw the curiosity of different media outlets.
- Tell a friend - or five. You tell and handful of friends about your book, and they tell a few friends and they tell...You get the idea.
- Some people will be really excited to learn you are an author. They want to put your book on their shelves and be able to tell their friends they know the author.
Successful book promotion takes time and persistence. It's not a get rich quick scheme, but could be one of the most rewarding experiences of your life both personally and professionally.
"Value" marketing doesn't have to mean second rate. Here are six examples:
- Turn to the Internet. It has leveled the playing field for millions, and it can do the same for you. Join a variety of online discussion groups and talk about your book. Book lovers frequent those sites and are frequently excited to gain access to an author. Some web sites post book critiques on the net. There is no reason your can's write your own book review--as long as you are honest about it. One author used to begin all her reviews with, "I'd like to tell you about the best book I've written lately." You may also invite others on the site to review your book. This allows you the opportunity to both rate and promote your book simultaneously.
- Never underestimate the power of networking. Attend conventions, conferences, and other meet-up events. Be sure to bring business that contain your contact information and show where your book can be purchased. Then just "mingle" and be friendly. You can also organize book clubs, volunteer to speak at public functions or set up a book signing at your local bookstore. Develop relationships with colleges, libraries and the organizers of literary events.
- Create a simple press release. It should include a description of your book, your contact information and a list of places where your book can be published. Also be sure to prepare it in a such a way that will draw the curiosity of different media outlets.
- Tell a friend - or five. You tell and handful of friends about your book, and they tell a few friends and they tell...You get the idea.
- Some people will be really excited to learn you are an author. They want to put your book on their shelves and be able to tell their friends they know the author.
Successful book promotion takes time and persistence. It's not a get rich quick scheme, but could be one of the most rewarding experiences of your life both personally and professionally.
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