Make The Most of Amazon's Direct Publishing Promotions
Many authors are still pretty ambivalent about the Amazon Kindle Direct Publishing (KDP) Select program. The program does allow independently published authors a chance to leverage some of the marketing power of the book selling giant. Yet, the program also forces authors to only sell their books on Amazon for as long as they stay in the program. I am not trying to convince anybody to use KDP Select, but I believe I can offer some suggestions that will help you use the program effectively and also to understand the benefits.
There are two major features for Select authors. During each 90 day enrollment period, you can offer your book for free for a period of 5 days. You can space your free days out, or you can run a long promotion. Your book can also be "borrowed", instead of purchased. Authors do not make any revenue for downloads when the book is offered as a free promotion. However, having a book borrowed allows authors to share a portion of the KDP select fund. So you do not get paid for free downloads, but you do get paid when your book is borrowed from Amazon.
Why Give Your Book Away For Free?
You may wonder why any authors would want to give away a lot of free books. Well, it is better to get paid for books. But a free book promotion can be a great source of free advertising too. Instead of paying for promotion and advertising, you are simply giving away a digital copy of your book.
The lending library seems to be a lot more popular than it used to be. Personally, I used to sell ten books for every paid borrow I got. But with the increased popularity of different Kindle E-readers, I have had a lot paid borrows. On some books, I make more per borrow than I do per sale too!
If your book is downloaded for free, it will probably not push up your author sales rank. But it may push you up in some other popularity lists, and this helps more people find you and your work.
Many book reviewers take advantage of free promo days too. This gives authors a good opportunity to let reviewers know that there book is scheduled for a free promotion. This means you have a better chance to have your book mentioned on other websites and blogs.
Finally, you can find a plethora of websites, Twitter accounts, and Facebook fan pages that are totally dedicated to promoting free digital books. A few days before your own free promotion period, you will certainly want to look for this social network pages and sites so you can let them know about your own free promotion. This can introduce your book, and yourself, to thousands of book lovers.
Many authors are still pretty ambivalent about the Amazon Kindle Direct Publishing (KDP) Select program. The program does allow independently published authors a chance to leverage some of the marketing power of the book selling giant. Yet, the program also forces authors to only sell their books on Amazon for as long as they stay in the program. I am not trying to convince anybody to use KDP Select, but I believe I can offer some suggestions that will help you use the program effectively and also to understand the benefits.
There are two major features for Select authors. During each 90 day enrollment period, you can offer your book for free for a period of 5 days. You can space your free days out, or you can run a long promotion. Your book can also be "borrowed", instead of purchased. Authors do not make any revenue for downloads when the book is offered as a free promotion. However, having a book borrowed allows authors to share a portion of the KDP select fund. So you do not get paid for free downloads, but you do get paid when your book is borrowed from Amazon.
Why Give Your Book Away For Free?
You may wonder why any authors would want to give away a lot of free books. Well, it is better to get paid for books. But a free book promotion can be a great source of free advertising too. Instead of paying for promotion and advertising, you are simply giving away a digital copy of your book.
The lending library seems to be a lot more popular than it used to be. Personally, I used to sell ten books for every paid borrow I got. But with the increased popularity of different Kindle E-readers, I have had a lot paid borrows. On some books, I make more per borrow than I do per sale too!
If your book is downloaded for free, it will probably not push up your author sales rank. But it may push you up in some other popularity lists, and this helps more people find you and your work.
Many book reviewers take advantage of free promo days too. This gives authors a good opportunity to let reviewers know that there book is scheduled for a free promotion. This means you have a better chance to have your book mentioned on other websites and blogs.
Finally, you can find a plethora of websites, Twitter accounts, and Facebook fan pages that are totally dedicated to promoting free digital books. A few days before your own free promotion period, you will certainly want to look for this social network pages and sites so you can let them know about your own free promotion. This can introduce your book, and yourself, to thousands of book lovers.
About the Author:
Is KDP Select good for authors? I cannot make that decision for you, but I can give you some more information about how the program works. Also find some tips for budget ebook marketing.
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