The Self-Publisher's Mantra Yes, a book's foreword, preface, and introduction are different. And each has a different purpose. But each has the same goal: To... 1. Make an emotional connection with the reader, which will... 2. Build credibility for the book's author and the book, which will... 3. Sell more books. Period. This is the mantra that we self-publishers must always keep in mind for everything we create. Everything, without exception.
Inadequate Keyword Research This is the #1 big kahuna and the place where 99% of authors quite simply stuff it up. Most of the authors I work with have had little to no success marketing themselves and their books online because they're not thinking the way Internet marketers think -- they have no systematic plan for finding, targeting and ultimately dominating a list of keywords and phrases related to their book or expertise. In order to have success online, you need to familiarize yourself with the concept of long-tail keywords; to understand how to analyze your competition; and how to know, with almost certainty, how much traffic a particular keyword gets. Thankfully there are tools out there that do all three. You can find them at the links at the end of this article. Be sure to check them out.
Book Marketing and Your Website Domain Name Choose a website domain name carefully and think ahead. Marketing experts always advise using 'your name' for your domain name. While you can have multiple sites, your name should be your main or central site. On the other hand, if you write in a specific genre, you should include that in your website domain name. If you're a children's writer, maybe: Children's Books by Your Name, or Picture Books by Your Name. The more specific you make your domain name the more likely those searching online for that genre will find you.
Why is it so important to have your name in your central site's title? The answer is for those searching by your name to find you. Maybe Reader A doesn't know the name of your book, but does remember your author name.
Why if you write in a specific genre is it important to include that in your site's title? Simply put: If you sell shoes and your website domain name is John Smith, how will those searching online for shoes ever find you?
If someone buys one of your books, they're an ideal customer for your second, third, and fourth books. But if you have no way to reach the people who bought your first book, you're going to have to go through the entire "customer-acquisition" process each and every time for every new book. Wouldn't it be easier to write a couple emails and send them to your fans? Or to simply put a post up on your blog with a new book announcement? This is the way authors build empires.
When creating a site specifically for your book/s, you should include these pages: * Home - for updates and possibly articles related to the book topic * Description and/or Synopsis * Excerpts - be sure to ask your publisher how much is acceptable * Illustrations - be sure to ask your publisher which ones can be used * Reviews - obviously, it's your site so only post the favorable reviews * Author Interviews - post interviews and links to podcasts and blog talk radio shows you've done * Purchasing Information - this is one of the most important pages; be sure to have clickable links that work With the number of 'free' websites and blogsites available, you can have a site that's unique for each of your books and/or niches that you write in.
Inadequate Keyword Research This is the #1 big kahuna and the place where 99% of authors quite simply stuff it up. Most of the authors I work with have had little to no success marketing themselves and their books online because they're not thinking the way Internet marketers think -- they have no systematic plan for finding, targeting and ultimately dominating a list of keywords and phrases related to their book or expertise. In order to have success online, you need to familiarize yourself with the concept of long-tail keywords; to understand how to analyze your competition; and how to know, with almost certainty, how much traffic a particular keyword gets. Thankfully there are tools out there that do all three. You can find them at the links at the end of this article. Be sure to check them out.
Book Marketing and Your Website Domain Name Choose a website domain name carefully and think ahead. Marketing experts always advise using 'your name' for your domain name. While you can have multiple sites, your name should be your main or central site. On the other hand, if you write in a specific genre, you should include that in your website domain name. If you're a children's writer, maybe: Children's Books by Your Name, or Picture Books by Your Name. The more specific you make your domain name the more likely those searching online for that genre will find you.
Why is it so important to have your name in your central site's title? The answer is for those searching by your name to find you. Maybe Reader A doesn't know the name of your book, but does remember your author name.
Why if you write in a specific genre is it important to include that in your site's title? Simply put: If you sell shoes and your website domain name is John Smith, how will those searching online for shoes ever find you?
If someone buys one of your books, they're an ideal customer for your second, third, and fourth books. But if you have no way to reach the people who bought your first book, you're going to have to go through the entire "customer-acquisition" process each and every time for every new book. Wouldn't it be easier to write a couple emails and send them to your fans? Or to simply put a post up on your blog with a new book announcement? This is the way authors build empires.
When creating a site specifically for your book/s, you should include these pages: * Home - for updates and possibly articles related to the book topic * Description and/or Synopsis * Excerpts - be sure to ask your publisher how much is acceptable * Illustrations - be sure to ask your publisher which ones can be used * Reviews - obviously, it's your site so only post the favorable reviews * Author Interviews - post interviews and links to podcasts and blog talk radio shows you've done * Purchasing Information - this is one of the most important pages; be sure to have clickable links that work With the number of 'free' websites and blogsites available, you can have a site that's unique for each of your books and/or niches that you write in.
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