When you are appealing to the greater common denominator, meaning the readers and not yourself, you are adapting the right mindset as a headline writer. These headlines are designed to put the *POW* in *KAPOW!* and grab the reader's attention through a clear and concise discussion of the main selling points, thus leading to more sales.
Think of copywriting as basketball - since I know not all of you are sports buffs like I am, let's just say both have five as a magic number - five great headline ideas, five players per team on the court. Here are the fab five:
The Question Headline - "Are Money Problems Getting You Down Again?"
A question headline automatically gets your readers involved in your message, because they answer it in their minds. Just like a good pass to an open player usually results in two points easy, a good question to an interested reader usually results in him/her continuing to read your copy. But don't "drop the ball" by focusing on self-serving headlines that do not interest your readers. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!)
The How-to Headline - "How You, the Shy Guy Can Pick Up Girls"
Human nature dictates that people want to know how to do things, thus the how-to headline's effectiveness. Notice how many book titles begin with those two simple words. Think of the benefits your product/service offers and then try creating some "how to" headlines.
The Testimonial - "Runnin' Roger Roberts of Roanoke, VA Helped Me Shave Off One Second In The Hundred!"
This here headline is a top performer because it enables others to play, or in this case, sell better. Positive praise can help your clients gain more customers in due time. Include the city where your clients are based in and of course, their complete names.
The Command, i.e. "Lose Weight In An Instant!"
It's all about taking your one most obvious benefit and making it into a commanding headline - examples include "Turn Your D Student Teen Into An A Student", "Look 21 at 41!" or "Increase Your Sales Up To 25 Percent!" (By the way, throwing a number into your headline is another good tactic. And we have observed readers have a strange fixation with odd numbers!)
The News - "Introducing The New Diet Pill That Made Joe S. of Oceanside, CA 75 Pounds Lighter In 5 Months!
Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) You do NOT want to invent news like pulling rabbits out of a hat!
Whether you have an article, a blog site, an e-zine, a newsletter, brochure, Web site or other form of promotional literature, people will read it if they know what's in it for them. With these headlines, you'll be a winner in the ball game of copywriting!
Think of copywriting as basketball - since I know not all of you are sports buffs like I am, let's just say both have five as a magic number - five great headline ideas, five players per team on the court. Here are the fab five:
The Question Headline - "Are Money Problems Getting You Down Again?"
A question headline automatically gets your readers involved in your message, because they answer it in their minds. Just like a good pass to an open player usually results in two points easy, a good question to an interested reader usually results in him/her continuing to read your copy. But don't "drop the ball" by focusing on self-serving headlines that do not interest your readers. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!)
The How-to Headline - "How You, the Shy Guy Can Pick Up Girls"
Human nature dictates that people want to know how to do things, thus the how-to headline's effectiveness. Notice how many book titles begin with those two simple words. Think of the benefits your product/service offers and then try creating some "how to" headlines.
The Testimonial - "Runnin' Roger Roberts of Roanoke, VA Helped Me Shave Off One Second In The Hundred!"
This here headline is a top performer because it enables others to play, or in this case, sell better. Positive praise can help your clients gain more customers in due time. Include the city where your clients are based in and of course, their complete names.
The Command, i.e. "Lose Weight In An Instant!"
It's all about taking your one most obvious benefit and making it into a commanding headline - examples include "Turn Your D Student Teen Into An A Student", "Look 21 at 41!" or "Increase Your Sales Up To 25 Percent!" (By the way, throwing a number into your headline is another good tactic. And we have observed readers have a strange fixation with odd numbers!)
The News - "Introducing The New Diet Pill That Made Joe S. of Oceanside, CA 75 Pounds Lighter In 5 Months!
Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) You do NOT want to invent news like pulling rabbits out of a hat!
Whether you have an article, a blog site, an e-zine, a newsletter, brochure, Web site or other form of promotional literature, people will read it if they know what's in it for them. With these headlines, you'll be a winner in the ball game of copywriting!
Brak komentarzy:
Prześlij komentarz