Mercury Print Productions of Rochester, NY recently bought a Kodak Prosper 5000XL digital colour inkjet press to stay in their leader position as a printer in the book-printing sector.
John Place, President and General Manager of Mercury Print Productions is planning to participate in a transformative role in the entire printing segment with the added benefit of the Prosper 5000XL. Mercury now has the "largest four-color digital platform in the U.S." according to Place.
The company employs a gigantic spread of digital tools, services and equipment like multiple iGen3 and iGen4 electrophotogrpahic presses for Xerox and a roll-fed Indigo W7200 press from HP. The Prosper 5000XL will take pole position for the company's hard and soft cover book printing department. This department offers digital on-demand printing for short run books and conventional offset for longer runs. Other digital technologies are waterproof paper and sticker paper.
The new printing press occupies central stage at Mercury's 72,000 square foot book plant. To cope with their surge in bookwork, the Corporation has moved workers from some other market and shopper sectors to the book printing segment of the business. There is that much demand since work began with the Prosper 5000XL
The nature of the book printing market, especially as education budgets get squeezed is changing in favor of printers that are prepared to produce books digitally. In extra they need to provide nicely in time short run demands for their clients. Also instructional standards became tougher and these new standards are driving an interest in customised textbooks, which should be a new market opportunity for digital printing.
So far, the new printer has racked up between tens of millions of impressions with several million pages still ready to be printed off. Nearly all of the output has incorporated book pages in full colour. As Mr. Place said, "This is unquestionably a monster machine. It should produce plenty of books. ".
John Place, President and General Manager of Mercury Print Productions is planning to participate in a transformative role in the entire printing segment with the added benefit of the Prosper 5000XL. Mercury now has the "largest four-color digital platform in the U.S." according to Place.
The company employs a gigantic spread of digital tools, services and equipment like multiple iGen3 and iGen4 electrophotogrpahic presses for Xerox and a roll-fed Indigo W7200 press from HP. The Prosper 5000XL will take pole position for the company's hard and soft cover book printing department. This department offers digital on-demand printing for short run books and conventional offset for longer runs. Other digital technologies are waterproof paper and sticker paper.
The new printing press occupies central stage at Mercury's 72,000 square foot book plant. To cope with their surge in bookwork, the Corporation has moved workers from some other market and shopper sectors to the book printing segment of the business. There is that much demand since work began with the Prosper 5000XL
The nature of the book printing market, especially as education budgets get squeezed is changing in favor of printers that are prepared to produce books digitally. In extra they need to provide nicely in time short run demands for their clients. Also instructional standards became tougher and these new standards are driving an interest in customised textbooks, which should be a new market opportunity for digital printing.
So far, the new printer has racked up between tens of millions of impressions with several million pages still ready to be printed off. Nearly all of the output has incorporated book pages in full colour. As Mr. Place said, "This is unquestionably a monster machine. It should produce plenty of books. ".
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Article on the use of new digital technologies to provide web to print services. New technologies like vinyl paper and synthetic paper are useful too.
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