You can accomplish a lot with excellent social proof in the form of testimonials, but what is most important to people is they increase sales and profits. There are two important things to think about, what can you do to encourage people to offer a testimonial plus presenting them in the best way. Those areas are the topic of today's discussion, and we hope you find it useful.
It's really easy to fabricate testimonials these days, and you do see this happening on a regular basis. But actually that will never change because it has not in thousands of years - so... just take care of your own house and move on. On another note, people on the web have only become more savvy and mistrustful with online marketing. In order to increase the credibility of your testimonials, you have to present them in the best light. Always ask the person giving the testimonial if you use a picture of them in addition to their city/state and/or country. Nothing looks worse than no photo, and then there are only initials or the first name and that is it. There is a lot of dishonesty around in the marketing world, which is why you should try to take care that you don't look shady in any way.
Keep in mind that if you talk about the negative aspects of your competitors, it won't have much impact on your prospects, or worse, it may even backfire and put you in bad light in front of them. There is a difference when a legal line has been crossed as it pertains to the words of others, but otherwise try to learn from any thoughts or feelings written about your business by others. So perhaps a customer may make a comment that does compare your product to another from someone else, and that is fine because they are the ones writing it.
If you have never received any testimonials, then just be prepared for rejection because a large percentage will show not inclination, and actually most will probably ignore your communications about the matter. Everybody has a story to tell - everybody, and that may offer you some relief with this apparent dilemma. It is impossible to know what people will do until you give them a chance. Be specific and ask how they've been using your service and how it has exactly helped them. Try to avoid coming off like you are telling them what to write, though. Do not try to be sneaky about this because there is no getting around your legal obligation to get their consent to use it.
Be sure to take action on anything that is appropriate for you at your current stage of progress, and never give up with working on getting more testimonials.
It's really easy to fabricate testimonials these days, and you do see this happening on a regular basis. But actually that will never change because it has not in thousands of years - so... just take care of your own house and move on. On another note, people on the web have only become more savvy and mistrustful with online marketing. In order to increase the credibility of your testimonials, you have to present them in the best light. Always ask the person giving the testimonial if you use a picture of them in addition to their city/state and/or country. Nothing looks worse than no photo, and then there are only initials or the first name and that is it. There is a lot of dishonesty around in the marketing world, which is why you should try to take care that you don't look shady in any way.
Keep in mind that if you talk about the negative aspects of your competitors, it won't have much impact on your prospects, or worse, it may even backfire and put you in bad light in front of them. There is a difference when a legal line has been crossed as it pertains to the words of others, but otherwise try to learn from any thoughts or feelings written about your business by others. So perhaps a customer may make a comment that does compare your product to another from someone else, and that is fine because they are the ones writing it.
If you have never received any testimonials, then just be prepared for rejection because a large percentage will show not inclination, and actually most will probably ignore your communications about the matter. Everybody has a story to tell - everybody, and that may offer you some relief with this apparent dilemma. It is impossible to know what people will do until you give them a chance. Be specific and ask how they've been using your service and how it has exactly helped them. Try to avoid coming off like you are telling them what to write, though. Do not try to be sneaky about this because there is no getting around your legal obligation to get their consent to use it.
Be sure to take action on anything that is appropriate for you at your current stage of progress, and never give up with working on getting more testimonials.
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