You need to get to a point where you have social proof as testimonials for your offers because that lets people know they are not the first to go out on a limb. No matter how strong your sales message is, real testimonials from real customers will always help you get better sales. You can be proactive when it comes to gathering testimonials for anything you are marketing, and we will step you through a few processes.
With the right positioning, a well-thought and constructed case study can really get people's attention. As you can easily imagine, any time you do a study on anything it implies work and good details to show your point. In this situation, though, we want you to approach your customers because you want to document their experiences with your product. So no matter what people write about, just remember that it is all good. If you look around, you'll see many major corporations publishing case studies from their customers, which they know will help them convince their prospects better and get more sales. As we always say to people, just give it a shot and see what your customers will do with it.
As you know, it is not encouraged to directly and openly request testimonials from customers. It is a smart idea to engage your audience as much as possible, and asking them to provide you with their thoughts about the product or buying experience is nothing but feedback to you. Take a look at your Contact page, do you have anything that actively encourages people to send you feedback? You don't even have to make it too elaborate, but just putting a simple message on your 'Contact Us' page can bring in new feedback that you didn't expect.
There's no use confining your positive testimonials to an exclusive 'Testimonials' page; while there is nothing wrong in having a dedicated testimonials page, it's important that you spread your testimonials across the pages of your website. If you have a large site, then the more testimonials you have obviously you can spread the around more.
Be sure to take action on anything that is appropriate for you at your current stage of progress, and never give up with working on getting more testimonials.
With the right positioning, a well-thought and constructed case study can really get people's attention. As you can easily imagine, any time you do a study on anything it implies work and good details to show your point. In this situation, though, we want you to approach your customers because you want to document their experiences with your product. So no matter what people write about, just remember that it is all good. If you look around, you'll see many major corporations publishing case studies from their customers, which they know will help them convince their prospects better and get more sales. As we always say to people, just give it a shot and see what your customers will do with it.
As you know, it is not encouraged to directly and openly request testimonials from customers. It is a smart idea to engage your audience as much as possible, and asking them to provide you with their thoughts about the product or buying experience is nothing but feedback to you. Take a look at your Contact page, do you have anything that actively encourages people to send you feedback? You don't even have to make it too elaborate, but just putting a simple message on your 'Contact Us' page can bring in new feedback that you didn't expect.
There's no use confining your positive testimonials to an exclusive 'Testimonials' page; while there is nothing wrong in having a dedicated testimonials page, it's important that you spread your testimonials across the pages of your website. If you have a large site, then the more testimonials you have obviously you can spread the around more.
Be sure to take action on anything that is appropriate for you at your current stage of progress, and never give up with working on getting more testimonials.
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