Even if internet writing can be very alluring for many writers, there are some differences between writing online and in traditional print. If you understand the following three points, writing online can be a very successful and rewarding experience.
Audience, Format and Lifespan are the three main differences one must consider when envisioning to write online.
All three differences must be kept in mind while writing.
Even if the type of audience must be considered in all types of writing, it is especially important to do so with online writing. Even if some of the standard criteria for determining an audience is applied, there are some differences that must be considered also.
Capturing one's attention is definitely important, since in traditional publications the audience is automatically going to be more captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. Online readers can easily move to different materials with the click of a mouse, so the writing must be focused and interesting. A slow-growing discussion or build-up is not going to work too well online. If the writing is off focus, and the meat is not delivered in acceptable time, the reader simply leaves in search of materials that are more on target. Of course, you shouldn't readily assume that you are writing for the lowest possible denominator, but it is important for you to know who you are writing for, and to figure out what pleases that type of audience.
Another important point is that many Internet readers scan documents quickly before committing themselves to reading. Aside from writing clearly and getting to the point, it is also important to use catchy headlines and subheadings, and to employ attractive phrases in the beginning and the end of your article, two areas usually included in the scanning.
One would readily assume that online and printed documents are more or less the same, but that's not true. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If the piece is moderately long and the writing concise, the reader may feel compelled to backtrack to the beginning and read the whole thing. Because of this particular reason, it is best to break down large documents into shorter series, or to edit them to remove unneeded verbiage.
Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. While printed articles might only be available for a certain period of time, past issues could be archived online. Online publications have available archives that go back several years. So, even if you should strive to be current and to keep a fresh style of writing, remember that your words will be online for years to come.
As long as you consider lifespan, format and audience when you write virtually, you are in for greater success.
Audience, Format and Lifespan are the three main differences one must consider when envisioning to write online.
All three differences must be kept in mind while writing.
Even if the type of audience must be considered in all types of writing, it is especially important to do so with online writing. Even if some of the standard criteria for determining an audience is applied, there are some differences that must be considered also.
Capturing one's attention is definitely important, since in traditional publications the audience is automatically going to be more captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. Online readers can easily move to different materials with the click of a mouse, so the writing must be focused and interesting. A slow-growing discussion or build-up is not going to work too well online. If the writing is off focus, and the meat is not delivered in acceptable time, the reader simply leaves in search of materials that are more on target. Of course, you shouldn't readily assume that you are writing for the lowest possible denominator, but it is important for you to know who you are writing for, and to figure out what pleases that type of audience.
Another important point is that many Internet readers scan documents quickly before committing themselves to reading. Aside from writing clearly and getting to the point, it is also important to use catchy headlines and subheadings, and to employ attractive phrases in the beginning and the end of your article, two areas usually included in the scanning.
One would readily assume that online and printed documents are more or less the same, but that's not true. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If the piece is moderately long and the writing concise, the reader may feel compelled to backtrack to the beginning and read the whole thing. Because of this particular reason, it is best to break down large documents into shorter series, or to edit them to remove unneeded verbiage.
Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. While printed articles might only be available for a certain period of time, past issues could be archived online. Online publications have available archives that go back several years. So, even if you should strive to be current and to keep a fresh style of writing, remember that your words will be online for years to come.
As long as you consider lifespan, format and audience when you write virtually, you are in for greater success.
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