Look at landing pages; there is not a lot to them until you try making one that converts well. There is both art and science involved with them, and it is a fact that the more experience you obtain, the better results you will consistently get. A tutorial is what we have for you, today, and it can change your fortunes if you do something with it.
If you have never dealt much with video, we definitely encourage you do to that because it can make a huge difference with conversions. Not every landing page has video or even needs it, but you should test them for your self.The thing you want to do with testing is take a structured approach that includes as many testable elements as possible. You can use any combination of copy and video or even audio that will enhance the message you want to get across. People are looking for different ways to consume information these days, and by taking this step you'll make your landing page more lively and approachable. There is no real reason to make the video ultra fancy, and on a related note some people get turned off by videos that look too slick and professional.
Never try to get fancy with the font because it will adversely affect your conversion rates. So ensure that the font size that you use on your landing page is not too small - be easy on the eyes of your visitors and give them a great 'readable' experience. You should try to go for a font that you're comfortable with, but at the same time think about your visitors and how they would perceive your page. Using the right kind of font makes a lot of difference in the long run when it comes to increasing the conversion rate.
You can put testimonials on your landing page, but a squeeze page is not a good choice for social proof. If you go the route of social proof, then be very sure you have photos and all the appropriate information about the testimonial giver. If you do not have any killer testimonials at all, then it is best to just skip it altogether. We mean that you should try to include testimonials that talk about the exact facts and figures. People are tired of the hype that is going around on the Internet these days, and they want something that would encourage them to make a purchase by showing them definite results, and not something vague.
The one big secret to success in this area is doing conversion optimization which is split testing and making changes.
If you have never dealt much with video, we definitely encourage you do to that because it can make a huge difference with conversions. Not every landing page has video or even needs it, but you should test them for your self.The thing you want to do with testing is take a structured approach that includes as many testable elements as possible. You can use any combination of copy and video or even audio that will enhance the message you want to get across. People are looking for different ways to consume information these days, and by taking this step you'll make your landing page more lively and approachable. There is no real reason to make the video ultra fancy, and on a related note some people get turned off by videos that look too slick and professional.
Never try to get fancy with the font because it will adversely affect your conversion rates. So ensure that the font size that you use on your landing page is not too small - be easy on the eyes of your visitors and give them a great 'readable' experience. You should try to go for a font that you're comfortable with, but at the same time think about your visitors and how they would perceive your page. Using the right kind of font makes a lot of difference in the long run when it comes to increasing the conversion rate.
You can put testimonials on your landing page, but a squeeze page is not a good choice for social proof. If you go the route of social proof, then be very sure you have photos and all the appropriate information about the testimonial giver. If you do not have any killer testimonials at all, then it is best to just skip it altogether. We mean that you should try to include testimonials that talk about the exact facts and figures. People are tired of the hype that is going around on the Internet these days, and they want something that would encourage them to make a purchase by showing them definite results, and not something vague.
The one big secret to success in this area is doing conversion optimization which is split testing and making changes.
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