To sell books, authors use social media networks as marketing tools for building brand equity and getting free book publicity by sharing online conversations, posts, book excerpts, links, videos, photographs and text files with family, friends, fans and professionals.
Book and eBook authors are creating internet presence using social media and free internet publicity tools by marketing books and services using internet communities, such as Facebook, Twitter, YouTube and Digg. In addition, there are free opportunities to market books on Google and Yahoo through their search engine submission services, communities and blogs.
"Always send your book to the top reviewers." Choose the reviewer who's right for you and your book. Top reviewers are fussier than most. They have bigger backlogs. They may decline to review your book if they don't like it. Anyway, not all reviewers will like books in your category.
"Follow up with the reviewer." As Tony Soprano would say, "Fuhgeddaboutit." Sorry, no guarantees. Often I agree to review a book that sounds great...and I hate it. If the author is self-published or published by a small press, I will choose to say nothing. Why clobber the author who's already down? Alternatively, I may be just too busy and your book gets shifted to the back burner. Reviewers get inundated with books and they have lives outside book reviewing. Whenever you send a book, you take a risk that nothing will happen. Even the Vine program doesn't demand reviews of 100% of all books sent under their auspices.
"Ask for feedback even if you don't get a review." I have learned - the hard way - never to give feedback unless someone wants to pay me for a consultation. Writing up my thoughts takes time and by the time a book is published, it may be too late.
* Testing & Tracking - if you plan on being able to test, track and adjust your efforts to optimize your income than you are going to need to learn about Google analytics, click-through rates, tracking code, conversions rates and more. Now again you do not need to master these to the degree that you can perform each step yourself, but you do need to know that when hiring professionals you are going to need to know what to look for when hiring them.
By the way are you ready to go to learn more about how to write your own book and scale it into a highly profitable coaching business?
Book and eBook authors are creating internet presence using social media and free internet publicity tools by marketing books and services using internet communities, such as Facebook, Twitter, YouTube and Digg. In addition, there are free opportunities to market books on Google and Yahoo through their search engine submission services, communities and blogs.
"Always send your book to the top reviewers." Choose the reviewer who's right for you and your book. Top reviewers are fussier than most. They have bigger backlogs. They may decline to review your book if they don't like it. Anyway, not all reviewers will like books in your category.
"Follow up with the reviewer." As Tony Soprano would say, "Fuhgeddaboutit." Sorry, no guarantees. Often I agree to review a book that sounds great...and I hate it. If the author is self-published or published by a small press, I will choose to say nothing. Why clobber the author who's already down? Alternatively, I may be just too busy and your book gets shifted to the back burner. Reviewers get inundated with books and they have lives outside book reviewing. Whenever you send a book, you take a risk that nothing will happen. Even the Vine program doesn't demand reviews of 100% of all books sent under their auspices.
"Ask for feedback even if you don't get a review." I have learned - the hard way - never to give feedback unless someone wants to pay me for a consultation. Writing up my thoughts takes time and by the time a book is published, it may be too late.
* Testing & Tracking - if you plan on being able to test, track and adjust your efforts to optimize your income than you are going to need to learn about Google analytics, click-through rates, tracking code, conversions rates and more. Now again you do not need to master these to the degree that you can perform each step yourself, but you do need to know that when hiring professionals you are going to need to know what to look for when hiring them.
By the way are you ready to go to learn more about how to write your own book and scale it into a highly profitable coaching business?
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