There is a song, The Power of One, which conveys what one individual can accomplish and/or change. But, how much more effective is the power of two, or five, or ten, or a hundred, or more? In a technical light, a joint venture (JV) is a partnership between two or more entities for a specific project and for a specified amount of time. Quoting from Entrepreneurs.about.com, "According to the Commonwealth Alliance Program (CAP), businesses anticipate strategic alliances accounted for 25% of all revenues in 2005, a total of 40 trillion dollars." So, it's easy to see this strategy packs a wallop.
This is the concept behind joint ventures for book promotion, and they are very effective. The idea is to hook up with other authors/writers and participate in JVs. What this means is an author has a new book coming out and wants to reach more than her individual mailing list and social networks, she joins forces with writer friends or acquaintances to promote the book for a ONE DAY Promotional Power-packed Special.
Most authors get an allotment of free book copies from their publisher. The number varies by publisher, but in most cases the number is not insignificant. Most people's initial tendency is to send free copies of their book to their family and close friends, which is fine. But what do you do with the rest of them? Are you thinking strategically about who to send them to? If you do think long and hard about each and every copy you send out, the chances of maximizing your book marketing efforts from the free copies is great.
What I mean precisely is that you should track each and every book copy you send out or give away. Build a spreadsheet and put people's name in one column and the "outcome" in another. Obviously for friends and family, the outcome is N/A since you're not necessarily expecting a whole lot of sales to be generated from that group; you're simply sending them out as gifts with no other ulterior motives in mind.
Embrace Social Media And Communities One of the best ways of getting people to buy your book is by word of mouth. And you can use social media networks and user generated content to increase your sales, by encouraging people to write reviews about your book, post about it on Twitter and liking your author page on Facebook for exclusive goodies, such as sample chapters. If you have built buzz before the book launch and you interact regularly with your followers you can count on much better sales figures during the first weeks, as those people will be happy that finally the wait is over.
If you are willing to manage them, creating a forum around your book where people can discuss plots and characters can also be a great way to create a community around your book, but it can be somehow hard for an author to read how some people don't really like your favourite character or find a plot weak. If you aren't sure about this point, get somebody else to manage the forums for you or stick to a Facebook page with less deep conversations.
One final tactic under your overall "free copy book marketing strategy" is that you should never walk around without at least one copy of your book in your bag or purse. In fact, I keep two with me at all times. Why? Because you never know what powerful, influential person you will randomly meet who is interested in your book. To be able to personally hand them - signed or unsigned - a finished copy of your book on the spot is a great way to make a strong impression and generate marketing for yourself. If the new person you meet is interested enough in talking about your book with you, he or she might be interested in talking to someone ELSE about your book, or at least how they came upon getting a free copy. This can generate sales, positive word-of-mouth, and better establish your own personal brand.
This is the concept behind joint ventures for book promotion, and they are very effective. The idea is to hook up with other authors/writers and participate in JVs. What this means is an author has a new book coming out and wants to reach more than her individual mailing list and social networks, she joins forces with writer friends or acquaintances to promote the book for a ONE DAY Promotional Power-packed Special.
Most authors get an allotment of free book copies from their publisher. The number varies by publisher, but in most cases the number is not insignificant. Most people's initial tendency is to send free copies of their book to their family and close friends, which is fine. But what do you do with the rest of them? Are you thinking strategically about who to send them to? If you do think long and hard about each and every copy you send out, the chances of maximizing your book marketing efforts from the free copies is great.
What I mean precisely is that you should track each and every book copy you send out or give away. Build a spreadsheet and put people's name in one column and the "outcome" in another. Obviously for friends and family, the outcome is N/A since you're not necessarily expecting a whole lot of sales to be generated from that group; you're simply sending them out as gifts with no other ulterior motives in mind.
Embrace Social Media And Communities One of the best ways of getting people to buy your book is by word of mouth. And you can use social media networks and user generated content to increase your sales, by encouraging people to write reviews about your book, post about it on Twitter and liking your author page on Facebook for exclusive goodies, such as sample chapters. If you have built buzz before the book launch and you interact regularly with your followers you can count on much better sales figures during the first weeks, as those people will be happy that finally the wait is over.
If you are willing to manage them, creating a forum around your book where people can discuss plots and characters can also be a great way to create a community around your book, but it can be somehow hard for an author to read how some people don't really like your favourite character or find a plot weak. If you aren't sure about this point, get somebody else to manage the forums for you or stick to a Facebook page with less deep conversations.
One final tactic under your overall "free copy book marketing strategy" is that you should never walk around without at least one copy of your book in your bag or purse. In fact, I keep two with me at all times. Why? Because you never know what powerful, influential person you will randomly meet who is interested in your book. To be able to personally hand them - signed or unsigned - a finished copy of your book on the spot is a great way to make a strong impression and generate marketing for yourself. If the new person you meet is interested enough in talking about your book with you, he or she might be interested in talking to someone ELSE about your book, or at least how they came upon getting a free copy. This can generate sales, positive word-of-mouth, and better establish your own personal brand.
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