czwartek, 19 kwietnia 2012

Book Signing - What You Can Expect

By Judy Miller


For an author, one of the most thrilling moments is when they are invited to participate in a book signing. This is often the stamp of approval many writers need, especially with their first book.

A means of increasing foot traffic and promoting a sense of connectedness with the writing community is how most bookstores would see a book signing. Most bookstores agree to the idea of providing space, time, as well as promotion for a book signing.

This should be a gold mine in promotion from the perspective of a writer. Notices will that will announce the book signing will often be posted by bookstore owners and most will provide announcements in regional newspapers that are designed to promote the book signing.

Bring comfortable shoes and your favorite pen. Enjoying your moment in the sun is what you can do then.

But if you are not yet a well-established author, then here are a few things you should not expect from a book signing.

Having a waiting line. The sale of a significant amount of books. Don't expect a writer's cramp.

In fact, the result of a book signing will most likely be a few friends, family, and an assortment of curious others who have come so that you can personally sign their purchased copy of the book.

So, if that's all there is to it, why do it?

You should consider yourself a 'word farmer' because primarily, you are a writer. What I mean by that is a book signing can be a wonderful time to visit with the general public about your book, its subject matter and why you chose to write the book and be willing to wait to see the seed sprout.

Because of positive contacts with those who do not purchase your book, there are many cases where these patrons will return to purchase the book at a later date.

When it comes to a book signing, this isn't about 'hawking your wares' but rather it's about being an ambassador for the craft of writing and good will.

Keep an eye toward the long-term goals you have in writing and accept the invitation with good grace if you have been invited to participate in a book signing. Don't make too much fuss over a book signing even though it is simply one small step toward your ultimate destination and you should enjoy this step.

In every writer, there is some form of ego but a book signing isn't a good place to don a prima donna persona. Remember the people who come to see you want to leave with something positive to consider - not an author to avoid.




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